business research

Technology has reshaped business globally — and Kenyan small and micro enterprises (SMEs) are no exception. From mobile money payments to online marketing, technology has helped entrepreneurs reach more customers, operate more efficiently, and grow with lower costs.

Starting or investing in a small or micro business in Kenya is one of the most common paths to income and independence. However, many hustles fail not because the idea was bad, but because critical factors were ignored before starting.